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Changes to the Amazon Publisher Services Agreement posted on March 18, 2024

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updated for the Washington My Health My Data Act.
Clarified that Amazon Europe Core S.a.r.l. and/or Serviços de Varejo do Brasil Ltda, as applicable, acts as your processor with respect to personal information in the EU and/or Brazil, as applicable, in bid requests that we forward to your chosen demand partners in the Transparent Ad Marketplace and the Unified Ad Marketplace.

Changes to the Amazon Publisher Services Agreement posted on January 2, 2024

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updated Amazon’s contracting entity to A9.com LLC.
Updates for the Utah Consumer Privacy Act.

Changes to the Amazon Publisher Services Agreement posted on October 4, 2023

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Clarified our indemnification obligations regarding Amazon Demand Ads.
Clarified that our Editorial Adjacencies Policy does not permit certain content that artificially increases impression, click or engagement behavior.

Changes to the Amazon Publisher Services Agreement posted on September 1, 2023

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added terms related to Amazon Shopping Recommendation Units in the Amazon Demand Program Specific Terms.
Clarified auction mechanisms for Amazon Demand and Unified Ad Marketplace Programs.

Changes to the Amazon Publisher Services Agreement posted on July 1, 2023

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updates for the California Consumer Privacy Act, the Colorado Privacy Act and the Connecticut Data Privacy Act.
Clarified that A9.com, Inc. acts as your processor under the applicable US state privacy laws with respect to personal information in bid requests that we forward to your chosen demand partners in the Transparent Ad Marketplace and the Unified Ad Marketplace.
Added Data Processing Addendum to govern our processing activities as your processor for the Transparent Ad Marketplace, Unified Ad Marketplace,Publisher Audiences and Connections Marketplace under applicable US state privacy laws.

Changes to the Amazon Publisher Services Agreement posted on March 21, 2023

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added Bidder Signals as categories to the Vendor Data Terms.
Updated Connections Marketplace Program Specific Terms to include Marketplace Services provided by Amazon.
Added Beta Program Specific Terms.

Changes to the Amazon Publisher Services Agreement posted on January 1, 2023

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updated the definition of “Amazon Ads”.
Updates for the California Consumer Privacy Act and the Virginia Consumer Data Protection Act.
Clarified that Amazon will not indemnify you in connection with your use of the Private Marketplace Program.
Clarified that you may only send Precise Location Data to Amazon for users outside the United States.
Added Contextual and Verification as categories to the Vendor Data Terms.

Changes to the Amazon Publisher Services Agreement posted on May 20, 2022

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updated the term “Amazon Advertising” to “Amazon Ads”.
Updated the term “APS Marketplace” to “Connections Marketplace.”
Updates for the Brazilian Data Protection Law, including the clarifications that (i) you and Amazon Serviços de Varejo do Brasil Ltda (ASVB) are each independent data controllers with respect to BR Data processed in connection with the Amazon Demand, Unified Ad Marketplace, and Transparent Ad Marketplace programs, (ii) ASVB acts as your data processor with respect to 3P IDs processed in connection with the Connections Marketplace, and (iii) ASVB acts as your data processor with respect to Publisher Data processed in connection with Publisher Audiences.
Added Server-to-Server and Client-to-Server Terms.
Added the term "Ad Management Provider" to the Publisher Audiences Program Specific Terms.

Changes to the Amazon Publisher Services Agreement posted on September 23, 2021

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added Creative Formats as a category to the Vendor Data Terms.

Changes to the Amazon Publisher Services Agreement posted on July 29, 2021

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added APS Connections Marketplace Program.

Changes to the Amazon Publisher Services Agreement posted on June 1, 2021

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added connected device properties.
Added Publisher Audiences Program.
Clarified that ads may be rejected or removed if they do not comply with generally applied policies.
Clarified that Collected Data may only be disclosed to service providers bound by confidentiality, non-use and non-disclosure.
Removed Video Policy requirement to comply with VPAID 2.0 specifications.

Changes to the Amazon Publisher Services Agreement posted on January 5, 2021

Here is an important update we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Updates for Brexit, including updating EEA/EU specific references in order to cover the United Kingdom.

Changes to the Amazon Publisher Services Agreement posted on June 4, 2019

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Clarified that if you integrate the Program Materials onto third party devices, you may be subject to the additional terms of those third party devices.
Clarified that you will not export technology to any country, individual or entity where such export is restricted or prohibited. Additionally clarified that the agreement does not require either party to act in a manner that is inconsistent with US law.
Clarified the definitions of “Child” or “Children” to include, in addition to COPPA, other applicable laws.
Clarified that Precise Location Data (i.e., lat/long) does not include IP address.
Clarified that, as a controller, you must determine your processing basis for the EU personal data that you provide to us and must satisfy the applicable legal requirements related to that processing basis.
Clarified that video ads may be muted by the video player at first play but cannot otherwise be muted without user interaction.
Clarified in Unified Ad Marketplace Program Specific Terms and Private Marketplace Program Specific Terms that, for ads not delivered through Amazon Advertising, we will not pay you if we have not received payment from the third party who delivered the ad or if such payment was clawed back. If we’ve already made payment to you, we reserve the right to adjust future payments accordingly.

Changes to the Amazon Publisher Services Agreement posted on May 14, 2018

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Clarified the definitions of personal information and consent.
Clarified that you and Amazon Europe Core S.a r.l. are each independent data controllers with respect to EU personal data.
Excluded breaches of EEA data protection and privacy laws from our mutual uncapped indemnification liability.

Changes to the Amazon Publisher Services Agreement posted on March 12, 2018

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Added Amazon Europe Core S.a r.l. as a party.
Added connected TV properties.
Clarified that separate software licenses (if any) will be indicated as a schedule to Program Materials or in files distributed with the software.
Clarified end user data that may be or may not be provided to us.
Clarified publicity section with respect to Site names.
Removed reference to legacy master service agreements for internet advertising.

Changes to the Amazon Publisher Services Agreement posted on September 20, 2017

Here is an important update we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Clarified that user related information that you may send us or that we may collect such as, an advertising-specific identifier, a full IP address or Precise Location Data is not Site Data.

Changes to the Amazon Publisher Services Agreement posted on June 28, 2017

Here are some important updates we made to the agreement. This list is not exhaustive of all updates, so please review the full text of the updated agreement carefully.

Clarified that Ads placed under the Amazon Demand Program Specific Terms are provided by us or on behalf of third party advertisers who participate in Amazon Advertising.
Clarified that third parties receiving Aggregated and Anonymous Collected Data are bound by confidentiality, non-use and disclosure obligations at least as restrictive as those imposed on you.
Clarified that we do not pay for Ads appearing in violation of the Editorial Adjacency Policy.
Clarified that if a violation of Editorial Adjacency Policy results in under-delivery section 3(k) of the Terms Applicable to Non-Programmatic Ads applies.
Clarified that we may place or facilitate the placement of pixels or cookies (including cookies associated with your domain) on the browsers of users visiting the Sites.
Added the Private Marketplace Program Specific Terms.
Added the Unified Ad Marketplace Program Specific Terms.