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Amazon Marketing Services

Help more shoppers discover and buy your products.

  • Advertise your products on Amazon with pay-per-click ads.
  • Control your spend with a daily budget.
  • Measure ROI and optimize campaign performance with sales reporting.

Amazon Marketing Services is currently available to Amazon vendors and KDP authors. Not a vendor? Learn how to become one

Build impactful ads to help drive more sales.

Invest Wisely

Pay only for performance

Results matter for your business. That's why you're not charged until a shopper clicks your ad. Plus, you have control of your campaign budgets at any time.

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Create ads that drive more sales.

Target Confidently

Say goodbye to guesswork

We’ll help you aim well, whether you choose to target by:

  • Keyword. You’ll get suggestions for the best keywords to bid on based on customers’ search and shopping history.

  • Product. You’ll be able to search for and select products similar or related to your own.

Target by keyword or product

Optimize Easily

Get the right insights

How are your ads doing? A robust dashboard helps you gauge impressions, clicks, considerations, sales, and more—so you’ll know when to revamp creative, add or remove keywords, or adjust bids.

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Maximize opportunities to put your products in front of shoppers.

Maximize opportunities to put your products in front of shoppers.

*Terms and Conditions of the Amazon Marketing Services $50 Click Credit Promotion.

For Amazon vendors that register for a new Amazon Marketing Services account from January 1st, 2018, through March 31st, 2018, Amazon will apply a promotional credit of $50 to that advertiser's Amazon Marketing Services account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s launch of their first AMS campaign or April 30th, 2018.

1. Advertisers must maintain an Amazon Marketing Services account in good standing with Amazon, subject to the terms of the Amazon Marketing Services Agreement.
2. Advertisers must provide a valid payment method to receive the promotional credit.
3. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
4. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
6. Limit one promotional credit per Amazon Marketing Services account.