Frequently Asked Questions
What is Amazon Marketing Services?
Amazon Marketing Services is a self-service advertising solution to drive demand for products sold at Amazon.com.
Who can register for Amazon Marketing Services?
Amazon Marketing Services can be used by Amazon vendors.
How much does it cost to get started?
Registering your brand is free and so are Amazon Pages. Product Display Ads and Headline Search campaigns are cost-per-click and controlled by the budget you set.
How do I get started?
To register, click the 'Register your brand' button below and provide the requested information about your brand. We review all applications to help ensure access by authorized representatives only.
Why am I asked for a secondary contact when I register?
We may require a second set of contact information to help verify that the person who registers a brand is an authorized representative.
How long does it take to review registrations?
Your registration will be reviewed within 3 business days. We will send you an email if we need additional information to complete your registration.
About Amazon Pages
What are Amazon Pages?
Amazon Pages are brand landing pages at Amazon.com created by the brand owner.
What are their main benefits of having an Amazon Page?
Amazon Pages are a free way to create a unique brand experience at Amazon.com. With Amazon Pages you get an amazon.com URL for your brand, pick the products you want to merchandise and customize your Amazon Page with your brand’s creative.
About Product Display Ads
What are Product Display Ads?
Product Display Ads are cost-per-click display ads offered through Amazon Marketing Services. They allow brands to create advertising campaigns to reach potentially millions of Amazon shoppers and drive traffic to a product's detail page.
Why should I use Product Display Ads?
Product Display Ads help brands drive sales with interest-based or product targeted advertising. Targeting based on shopper interests or target products makes it possible to deliver highly relevant ads to shoppers with certain interests or actively viewing specific products.
About Headline Search Ads
What are Headline Search Ads?
Headline Search Ads are cost-per-click search ads offered through Amazon Marketing Services. They allow brands to create keyword targeted ad campaigns to drive traffic to landing pages at Amazon.
What is keyword targeted advertising?
Keyword targeted advertising matches search queries with specific keywords. When a shopper searches relevant keywords you specify, if eligible, your ad appears above search results.
About Sponsored Products
What are Sponsored Products?
Sponsored Products are keyword-targeted ads that allow you to advertise individual products you sell on Amazon.com.
How do I notify Amazon if my brand is being infringed?
Amazon respects the intellectual property rights of others. If you are a brand owner and believe your intellectual property is being infringed, please send a notice following the steps for procedures for making claims of copyright infringement.Back to top ↑
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Registration is free. We review all applications to help ensure access by authorized representatives only.