Frequently Asked Questions

General Information

What is Amazon Marketing Services?

Amazon Marketing Services is a self-service advertising solution to drive demand for products sold at

Who can register for Amazon Marketing Services?

Amazon Marketing Services can be used by Amazon vendors.

How much does it cost to get started?

Registering your brand is free and so are Amazon Pages. Product Display Ads and Headline Search campaigns are cost-per-click and controlled by the budget you set.

How do I get started?

To register, click the 'Register your brand' button below and provide the requested information about your brand. We review all applications to help ensure access by authorized representatives only.

Why am I asked for a secondary contact when I register?

We may require a second set of contact information to help verify that the person who registers a brand is an authorized representative.

How long does it take to review registrations?

Your registration will be reviewed within 3 business days. We will send you an email if we need additional information to complete your registration.

About Amazon Pages

What are Amazon Pages?

Amazon Pages are brand landing pages at created by the brand owner.

What are their main benefits of having an Amazon Page?

Amazon Pages are a free way to create a unique brand experience at With Amazon Pages you get an URL for your brand, pick the products you want to merchandise and customize your Amazon Page with your brand’s creative.

About Product Display Ads

What are Product Display Ads?

Product Display Ads are cost-per-click display ads offered through Amazon Marketing Services. They allow brands to create advertising campaigns to reach potentially millions of Amazon shoppers and drive traffic to a product's detail page.

Why should I use Product Display Ads?

Product Display Ads help brands drive sales with interest-based or product targeted advertising. Targeting based on shopper interests or target products makes it possible to deliver highly relevant ads to shoppers with certain interests or actively viewing specific products.

Policy Information

How do I notify Amazon if my brand is being infringed?

Amazon respects the intellectual property rights of others. If you are a brand owner and believe your intellectual property is being infringed, please send a notice following the steps for procedures for making claims of copyright infringement.

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