Amazon Marketing Services

Help more shoppers discover and buy your products.

  • Advertise your products on Amazon with pay-per-click ads.
  • Control your spend with a daily budget.
  • Measure ROI and optimize campaign performance with sales reporting.

Amazon Marketing Services is currently available to Amazon vendors and KDP authors. Not a vendor? Learn how to become one

Build impactful ads to help drive more sales.

Invest Wisely

Pay only for performance

Results matter for your business. That's why you're not charged until a shopper clicks your ad. Plus, you have control of your campaign budgets at any time.

Create ads that drive more sales.

Target Confidently

Say goodbye to guesswork

We’ll help you aim well, whether you choose to target by:

  • Keyword. You’ll get suggestions for the best keywords to bid on based on customers’ search and shopping history.

  • Product. You’ll be able to search for and select products similar or related to your own.

Target by keyword or product

Optimize Easily

Get the right insights

How are your ads doing? A robust dashboard helps you gauge impressions, clicks, considerations, sales, and more—so you’ll know when to revamp creative, add or remove keywords, or adjust bids.

  1. Launched in February 2015, Baggallini saw a return on investment of over 5x with their Amazon Marketing Services advertising program.
    “We've already adjusted spend across other paid search channels to support AMS. When digital marketing is easy to quantify, it's a no brainer to go with a more productive program.”
    Alan Krantzler, Brand President, Baggallini
    Read the full case study
  2. By leveraging the full suite of advertising products, the Sun Products Corporation saw more than 500% return on investment and over 35 million ad impressions in the 2nd half of 2015.
    “AMS allows you to put the speed, flexibility and genius of Amazon to work for your brands and get ads in the front of customers with lightning speed.”
    Tim Blachowski, eCommerce Team Leader, Sun Products
    Read the full case study
  3. Sawyer Products gained 16,000 detail page views from its Amazon ad campaign, moving its MINI Water Filter from #53 to #16 in our Sports & Outdoors best-sellers list and triggering the company’s best sales month ever.
    “It took just five minutes to create an ad that got 12 million impressions in just over a month.”
    Travis Avery, Vice President of Marketing, Sawyer Products
    Read the full case study

Maximize opportunities to put your products in front of shoppers.

Maximize opportunities to put your products in front of shoppers.

Join our LinkedIn group | Visit our YouTube channel

*Terms and Conditions of the Amazon Marketing Services $100 Click Credit Promotion.

For Amazon vendors that register for a new Amazon Marketing Services account from July 1st, 2017, through September 30th, 2017, Amazon will apply a promotional credit of $100 to that advertiser's Amazon Marketing Services account. Any unused promotional credit will expire the earlier of 60 days after the advertiser’s launch of their first AMS campaign or October 31st, 2017.

1. Advertisers must maintain an Amazon Marketing Services account in good standing with Amazon, subject to the terms of the Amazon Marketing Services Agreement.
2. Advertisers must provide a valid payment method to receive the promotional credit.
3. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
4. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
6. Limit one promotional credit per Amazon Marketing Services account.